What is the JTL Platform?

A quick introduction to the JTL ecosystem and what you can build on it

JTL is an all-in-one platform for building and running multi-channel commerce systems. It provides merchants with a single place to manage products, inventory, orders, and fulfillment across online stores, marketplaces, and internal systems.

JTL Cloud builds on top of the platform by exposing APIs, webhooks, and an app platform. This is where you build integrations, automate workflows, and extend the platform with custom applications.

How the Platform is Structured

The platform is made up of a few core components. They can be used independently or combined depending on what you’re building.

Component	Description
JTL-Wawi	The ERP at the center of the platform: products, inventory, orders, and customers all live here.
JTL Hub	The API layer, webhooks, and infrastructure you’ll use to build cloud apps and integrations.
App Shell	The container that hosts your app’s UI. It handles layout, navigation, and communication with the rest of the platform.
App Store	Where merchants go to discover and install apps.
ERP Cloud	The cloud-based interface where your installed app actually runs.
Marketplace Channels	Tools and APIs for connecting to external marketplaces like Amazon and eBay.

Since all of these components share the same underlying data through Wawi, you don’t have to worry about syncing state between them yourself.

What You Can Build

JTL Cloud gives you the tools to extend the platform in several directions:

• Cloud apps that plug directly into the JTL platform
• Marketplace integrations that sync products, orders, and inventory with external channels
• ERP integrations that automate internal business workflows
• Event-driven systems that react to changes via webhooks

You can mix and match these to fit whatever commerce workflow you’re working with.

What Makes JTL Different

JTL is designed around multi-channel commerce at scale, and that shapes how everything works, from how data flows to how integrations are structured.

• ERP-first design: Wawi is the single source of truth. Products, inventory, and orders always originate there, which means your integrations don’t have to reconcile conflicting data from multiple sources.
• Multi-channel from the ground up: The platform is built to keep data in sync across stores, marketplaces, and internal systems, so you’re not bolting on multi-channel support after the fact.
• Built for real operations: Workflows include retries, conflict handling, and batch processing, the kind of things you need when data has to move reliably at scale.
• Extensible without forking: You can build custom integrations, cloud apps, and automation workflows that plug into the platform without touching the core system.

Next Steps

Create your Account

Set up a developer account and get sandbox access.

Quickstarts

Follow a guide to build your first app.

Test your App

Learn how to preview and test your application on the JTL Cloud.

Submit to App Store

Prepare your app for publication and submit it for review.